Vertex: Don't Be left in the Dark Booth design, experience design, production design for the 2026 American Diabetes Association Conference
Role: Art Supervisor
Led the creative development and execution of Vertex’s full booth experience for the ADA conference, from initial concept through final production. Designed the overall environment and individual booth touchpoints, developed interactive experiences to drive attendee engagement, and partnered closely with clients, internal teams, and external production vendors to bring the experience to life. Extended the campaign beyond the booth through pre, during, and post conference tactics, creating a cohesive experience across physical and digital touchpoints.
Interactive LED Experience
Created and interactive experience where attendees…
Used real patient quotes to create the basline digiital creative for the eenitre xperince….
Interactive 3D Quiz
Digital touchscreen quiz that paired with a 3D flashlight sculpture. If the user got a question right, a row would light up yellow. If they got a question wrong, it would flash red. a Leaderboard would appear at the end of the quiz, and results were also shown on the screen behind the hospitaltiy counter.
Fun and lively way to draw people to the booth and get them interacting with our content on type 1 dibetes.
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